Leadership. Strategy. Communication.
Holland Perdue
Holland Perdue brings a background in public leadership, community engagement, and strategic communications shaped by years of service in Rocky Mount, Virginia. A graduate of Franklin County High School and Virginia Tech, Holland later earned his Juris Doctor from the Appalachian School of Law. He has built a reputation for thoughtful leadership, clear messaging, and a practical understanding of how public trust is shaped through consistent communication.
Before being elected Mayor of Rocky Mount in 2022, Holland served as Chair of the Rocky Mount Board of Zoning Appeals, where he developed a collaborative, solutions-focused approach to leadership and public decision making. As Mayor, he has focused on economic development, infrastructure planning, community partnerships, and strengthening relationships between local government, businesses, and residents.
In addition to public service, Holland has remained closely connected to the region’s small business community through mentorship, collaboration, and advocacy for local economic growth. His experience navigating public leadership, community relations, and high-visibility public issues brings a valuable perspective to Ironclad Social’s work with organizations, businesses, and leadership teams.
At Ironclad Social, Holland works with clients to clarify messaging, strengthen organizational credibility, and build communication systems rooted in consistency, trust, and long-term positioning.
Joe Stanley
Joe Stanley brings more than two decades of experience in strategic communications, digital campaigning, branding, and audience engagement. A graduate of Ferrum College with a degree in Fine Arts focused on educational theatre and visual arts, Joe later earned his Master’s Degree in Educational Theatre from New York University, where his work centered on narrative, performance, and communication across disciplines.
Following graduate school, Joe spent seven years in advertising and digital communications, contributing to campaigns and projects for national brands including IBM, Condé Nast, CBS Sports, Dorling Kindersley Travel Guides, the New York Knicks, Salomon Smith Barney, and Credit Suisse First Boston. During his time in New York City, he also performed standup comedy at clubs including Stand Up New York and The Comic Strip Live, further developing a lifelong understanding of audience behavior, timing, and public engagement.
After returning to Virginia, Joe shifted his focus toward political communications and advocacy, spending the last twenty-four years crafting messaging and leading digital campaigns at every level of public life, from local offices to statewide races, the United States Senate, and presidential campaigns. His work has earned multiple national awards, including two Pollie Awards, and in 2006 he edited and published the “Macaca” video, widely recognized as one of the defining moments in the early history of online political media.
At Ironclad Social, Joe helps organizations develop strategic messaging, strengthen public positioning, and build communication systems designed to shape perception, build trust, and communicate with long-term consistency.